A shampoo bar that lathers like the bottle.

Our Shampoo Bar has a quick-building, luxurious lather that cleanses oil, dirt, and build-up without stripping your hair and scalp's natural moisture. It works like bottled shampoo, minus the bottle, and it is plastic free.

Swap the bottle for a bar.

Your body wash, minus the bottle.

Our Body Wash Bar has a creamy, bubbly texture that cleanses dirt and grime while adding hydration back into your skin. It is made with natural, nourishing ingredients, so the shower turns into a small treat and the bottle never joins it.

Pick up the bar.

Save 40% on your first shampoo and conditioner box.

Shampoo and Conditioner for Thickness & Volume, shipped every 3 months. Take 40% off your first subscription, and know our 100-day guarantee is there if your hair disagrees. Switching to clean ingredients takes time, and we plan for it.

Hair takes 12 weeks to change.

Four things you won't find in our shampoo bar.

Our Shampoo Bar for Moisture & Strength is sulfate free, phthalate free, artificial fragrance free and plastic free. It is made with a balanced formula of nourishing, naturally derived ingredients that cleanse without stripping your scalp.

Clean ingredients, no shortcuts.

Seven natural scents. Three kinds of hair.

Pick the shampoo and conditioner made for moisture and strength, sensitive skin, or thickness and volume, then choose from seven 100% natural scents. Find your favorite, and take the quiz if you can't decide which one is truly yours.

Find your favorite scent.

The finishing touch for your wash day.

Finish the routine with our Glossing and Smoothing Hair Oil. Wash with a bar, rinse, then smooth things over. Complete your routine in one order, with a 100-day satisfaction guarantee behind it.

Add the last step.

Claim to confirm with brand: Claim to confirm with brand

Notes I made before switching to a shampoo bar.

Switching to clean ingredients takes time, and we say so. Hair takes 12 weeks to change, so our guarantee runs 100 days. Our own number: 95% saw improvement in hair health in 4 weeks, so you know what to look for in week one.

Give it twelve weeks. We give you 100 days.

Claim to confirm with brand: 95% claim to confirm with brand

Group chat question: is a shampoo bar worth it?

A single 3 oz bar generally lasts between 50 to 75+ washes, so you get far more uses per ounce than liquid formulas that wash down the drain too quickly. Keep it on a self-draining dish and it stays firm for up to 60+ showers.

Do the math on your next bar.

Poll time: scalp serum or hair oil first?

We make a Scalp Serum for Thickness and Volume and a Glossing and Smoothing Hair Oil. Both finish a routine that starts with a shampoo bar. Vote below, then complete your routine with the one you picked first.

Tell us which one wins.

Camera roll, Sunday morning: the body wash bar haul.

Our Body Wash Bar Sampler lets you try the bars before you commit to one. They are deliciously scented, luxurious body wash bars with a creamy, bubbly texture that moisturizes. Find your signature scent in the shower.

Sample first. Pick a favorite later.

Your old shampoo was 80% water. We fixed that.

Our bars are 100% pure hair food with 0% fillers. No bottle of water to ship around, no plastic, and a quick-building lather that works like bottled shampoo. Traditional liquid shampoo is mostly water; ours is the bar.

Swap one bottle.

Meet Apple Pie: fresh-baked fall nostalgia for your shower.

Our Apple Pie Shampoo Bar is warm, spiced, and cozy, designed to give your hair a comforting seasonal lift. It is built for stronger, fuller hair in just two weeks. Your old bottle is jealous, and honestly, we get it.

Your bottle will understand.

Claim to confirm with brand: Two-week claim to confirm with brand

Bottle or bar? Easy one.

Traditional liquid shampoo is primarily 70% to 80% water. Our shampoo bar skips the filler, comes without a plastic bottle, and arrives in compostable paper packaging. One of these buttons is easier to press than the other.

Press the bar.

Your travel bag has a better option.

Our Travel Case is made of food-safe silicone and protects your TSA-approved bars on the go. Mini toiletries end up in landfills and oceans by the millions every year. Pack the bar, snap the case shut, and skip the minis.

Pack the bar. Skip the minis.

Hot take from the bathroom shelf.

Bottled shampoo is mostly water packed in single-use plastic. Our bar has zero water filler, so every wash is pure hair food and nothing else. If you can change our mind, we will listen. We doubt it, but we will listen.

Prove us wrong in the comments.

The plan: try a bar. The twist: you can return it.

Our bestselling duo for improved hair health is 18% off in the Shampoo and Conditioner Couple Pack. Hair takes 12 weeks to change, so our guarantee runs 100 days. It is yours to return if your hair disagrees.

Bestselling duo, 18% off.

One bar replaces 2 to 3 plastic bottles.

One hair care bar typically lasts 50 to 75+ washes, roughly 2 to 3 months of regular use, effectively replacing 2 to 3 standard 8-ounce plastic bottles of liquid product. That is a lot of empty bottles you will not be carrying out.

Same wash day. Less plastic.

4.9/5 from 7987 reviews. Not bad for a shampoo bar.

The average is 4.9/5 from 7987 reviews. Our Shampoo Bar for Sensitive Skin is part of that story: a quick-building lather that cleanses oil, dirt, and build-up without stripping your scalp's natural moisture.

Read them yourself.